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Full title :
Marketing: podręcznik akademicki / Eugeniusz Michalski
Authors :
Michalski, Eugeniusz
Publisher :
Warszawa: Wydawnictwo Naukowe PWN
Publication :
Wydanie II
Publication Year :
2017
Subject :
Marketing
Badania marketingowe
Zarządzanie produktem
Kreowanie marki produktu
Dystrybucja
Promocja
Reklama
Public relations
Wycena produktu
Kalkulacja cen
Strategie marketingowe
Planowanie marketingowe
Marketing międzynarodowy
Internal classification :
11.0
Books

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