- Full title :
- Principles of Marketing / [Amstrong Gary]
- Authors :
- Kotler, Philip
Amstrong, Gary - Publisher :
- Englewood Cliffs Prentice-Hall, INC
- Publication :
- Wyd. 4
- Publication Year :
- 1989
- Subject :
- Marketing
Strategia
Planowanie
Produkt
Promocja
Marketing międzynarodowy
Marketing mix - Books