LDR     03508nam#a2200505#i#4500
001     3683100144196
003     CHORZ WSB
005     20200701200255.8
008     140303s2010####pl#||||gr||||#00|#0#pol#d
020     %a 9788372464958
035     %a (CHO)54410
040     %a WSB_Cho %c WSB_Cho %e PNN
041 1 # %a eng %h eng
100 1   %a Smyczek, Sławomir.
245 1 0 %a Consumer behavior and marketing strategies of companies in the European market %b : Scientific Publications / %c [red. Smyczek Sławomir, red. Glowik Mario, red. Glowik Mario]
260 #   %a Katowice %b Publisher of the University of Economics in Katowice %c 2010
300     %a 257 s. : mapa, tab., wykr. %c 25 cm
500     %a 1. Introduction PART I. CONSUMERS AND HOUSEHOLDS IN EUROPEAN MARKET SMYCZEK Sławomir, Consumer financial behavior - case study of Poland ZANGLER Thomas W., Expenditures of private households in selected European countries MATYSIEWICZ Justyna, Building relationship on healthcare market - Polish patients perspective PART II. MARKETING STRATEGIES OF COMPANIES IN EUROPEAN MARKET ANGHELUTA Alin-Valentin, ZAHARIA Razvan, Contribution of Romanian product and company brands to creation and the development of Romania's country brand LARSEN Friorik, Review and conceptualization of commodity branding OGNJANOV Galjina, DIANOUX Christian, LINHART Zdenek, Communication strategy and effects of nudity in advertising in Serbia PART III. INTERNATIONALIZATION OF COMPANIES ACTIVITIES IN EUROPEAN MARKET SZYMURA-TYC Maja, Internationalisation and networking as drivers of value innovation and competitive advantage - empirical evidence and implications for Polish firms GLOWIK Mario, SMYCZEK Sławomir, Motives, modes and longevity of German FDI in Poland CIEPŁY Łukasz, Katowice Special Economic Zone Co. - investor acquiring and supporting institutions GOLA Jagoda, Role of foreign Private Equity investments in development of Polish companies on example of Stomil Sanok SA MOKRYSZ Adam, Foreign market entry strategies on the basis of Mokate Company PART IV. SELECTED TRENDS IN BUSINESS IN EUROPEAN MARKET OLTEANU Valerica, STANCU Alin, Corporate social responsibility - new strategic tool for penetration and action in European market BALAN Carmen, New trends in distribution on FMCG market - case study of Romanian PAPP Judit, Resent trends on higher education market in Hungary
650   9 %a Zachowanie konsumenta
650   9 %a Expenditures of households
650   9 %a Wydatki rodzin
650   9 %a Healthcare market
650   9 %a Rynek ochrony zdrowia
650   9 %a Marketing strategy
650   9 %a Strategie marketingowe
650   9 %a Country brand
650   9 %a Marka kraju
650   9 %a Commodity branding
650   9 %a Marka produktu
650   9 %a Networking
650   9 %a Innovation
650   9 %a Innowacyjność
650   9 %a Katowice Special Economic ZoneCo
650   9 %a Katowicka Specjalna Strefa Ekonomiczna S
650   9 %a KSSE
650   9 %a Private equity investments
650   9 %a Inwestycje private equity
650   9 %a Corporate Social Responsibility
650   9 %a Społecznie odpowiedzialny biznes
650   9 %a Consumer behaviour
700 1   %a Smyczek, Sławomir.
700 1   %a Glowik, Mario
856 4 0 %u https://prolib.chorzow.wsb.pl/cgi-bin/wspd_cgi.sh/wo_ropis.p?IDRek=3683100144196 %z Rekord w katalogu OPAC biblioteki %9 LinkOPAC
920     %a 978-83-7246-495-8
999     %b prolib (08/06/2020) %y 2010 %c prolib (29/06/2020 ; 650) %c pwegrzyn (01/07/2020 ; 700) %c prolib (01/07/2020 ; 700)